Website Promotion: Links and Embed Code

Your campaigns should not live in just one place.

The more visible and accessible they are on your website, the more participation you’ll drive. Whether you’re running sponsorships, volunteer programs, ticketing events, registrations, memorial programs, or fundraisers, SeeMyLegacy gives you flexible ways to promote and manage engagement.

Four Ways to Promote on your Website:

1. Full Community Profile Link
2. Campaign Links
3. Campaign Embed Code
4. Individual Participation Option Links

Many communities use a combination of these depending on their goals.

1. Sharable Campaign Links 📢

Promote a Specific Program or Event

Every campaign has its own unique sharable URL.

This link takes visitors directly to that specific campaign and its participation options.

This is ideal when you are promoting:

• A single event
• A sponsorship program
• A vendor registration
• A memorial program
• A limited-time fundraiser

Where to Use Campaign Links on Your Website

• Dedicated event landing pages
• Event calendar pop-ups
• “Sponsor Here” or “Register Here” buttons
• Homepage feature sections
• Program detail pages

Real Customer Examples

• Downtown Idaho Falls – Beautify Together Program (Landing Page)

• Borough of Red Bank, NJ – Summer Concert Series (Landing Page)

• Main Street Dodge City – Final Fridays Registration (Event Calendar)

Downtown Idaho Falls – Beautify Together Program 

2. Sharable Profile Link 🔗

Create a Central Engagement Hub

Your full SeeMyLegacy profile also has a unique sharable URL.

This link displays all active campaigns in one place.

Use this when you want to create a central “Get Involved” destination for your community.

Best Used For:

• Donations + Sponsorships
• Volunteer Sign-Ups
• Memorial Programs
• Multiple seasonal events
• Year-round initiatives

Where to Place It:

• A “Get Involved” page
• A “Donations & Sponsorships” landing page
• A navigation bar link
• A homepage feature button

Real Customer Examples

• Village of Greenville, WI – “Donations & Sponsorships” Page
• Cary Park District, IL – Sponsorship Program Page
• Coraopolis CDC – “Online Volunteer Sign-Ups”
• Downtown Somerville – “SeeMyLegacy Community Page” in navigation

Coraopolis CDC – “Online Volunteer Sign-Ups”

Downtown Somerville – “SeeMyLegacy Community Page” in navigation

3. Embed Code 🧑‍💻

Keep Participation on Your Website

Every campaign includes an embed code.

This allows participants to complete their registration, sponsorship, or donation directly on your website without leaving your domain.

This creates a seamless, fully integrated experience.

Best used for:

• Memorial programs
• Banner programs
• Volunteer events
• High-traffic seasonal programs
• Any Campaign!!

Real Customer Examples

• Westerville Banner Program (Embedded)
• “I Love Hemet” Volunteer Campaign (Embedded)

Cary Park District – “2026 Sunburst Bay Sponsorship Opportunities Embed”

Westerville Banner Program (Embedded)

4. Individual Participation Option Links ℹ️

Promote One Specific Opportunity

In addition to campaign-level links, you can also share a direct link to an individual participation option.

This allows you to send someone directly to:

• A specific sponsorship tier
• A featured vendor booth
• A particular volunteer shift
• A highlighted donation level
• A single memorial bench or banner

Instead of landing on the full campaign page, they go straight to the exact action you want them to take.

This is especially helpful for:

• Social media promotions
• Targeted email outreach
• Sponsor recruitment
• Board or partner outreach
• Highlighting one featured opportunity

Example:
You are recruiting for a “Gold Sponsor” level. Instead of linking to the full sponsorship page, you link directly to the Gold Sponsor option.

Design Guidance

Communities typically use:

• Simple text hyperlinks

• Decorative CTA buttons

• Homepage banners

• Event calendar buttons
• Image tiles

• Callout sections

The key is clarity. Your community should immediately understand what action to take.

⸻

Choosing the Right Approach

To Promote one specific event ➡️ Use Campaign Link
Centralize all events and programs ➡️  Use Profile Link
Highlight one sponsorship tier or registration option ➡️  Use Individual Participation Link
Keep users fully on your site ➡️ Use Embed Code

Many communities combine multiple strategies within a single program.

Example:

• Homepage → Links to full profile
• Event page → Links to specific campaign
• VIP sponsors → Receive private early-access link
• Major banner program → Embedded into website

That is strategic campaign promotion.