Partnering with local media outlets is an incredibly effective way to build awareness and drive participation for your campaign. Whether through newspapers, radio stations, TV news programs, or local online publications, local media provide a powerful platform to amplify your message and reach your community directly. With their established trust and local following, media outlets can help you engage people who might not otherwise encounter your campaign.

Why Local Media Matters:

Local media outlets are trusted sources of information, and their ability to reach specific geographic audiences makes them ideal for campaign promotion. They offer the opportunity to connect with your community in a meaningful and engaging way. By tapping into the credibility and established relationships these outlets have with their audience, you can quickly build excitement and encourage participation.

• Reaching a Broader Audience: Media outlets are already reaching a wide audience in your area, so by collaborating with them, you gain access to that established audience. Whether it’s a daily newspaper or a local radio show, partnering with local media allows you to put your message in front of people who are actively engaged with these channels.
• Increased Visibility and Awareness: Local media have the ability to reach people who may not be as active on social media or who may not frequently visit physical locations like businesses or community centers. Through news coverage, interviews, or ads, media outlets can amplify your message and increase visibility for your campaign.
• Building Trust with the Community: Being featured in local media gives your campaign credibility. Local news outlets are trusted by their audience, and being covered by these sources enhances your legitimacy in the eyes of your community. When people see that your campaign is supported by familiar local media, they’re more likely to get involved or spread the word.

Get the Word Out: Local Media Channels That Work:

• Newspapers & Magazines: Local newspapers are a great way to share campaign announcements, progress updates, and success stories. Consider submitting press releases or reaching out for an interview to showcase your campaign’s impact. Magazines that focus on local events, businesses, or community issues can also help broaden your reach.
• Radio Stations: Partnering with local radio stations, especially those with community-focused programming, is an effective way to share information about your campaign. Whether through live interviews, public service announcements, or call-in segments, radio provides an excellent way to directly engage with your audience.
• Television News & Local Shows: Television stations, both in the form of local news broadcasts or talk shows, can create high-visibility moments for your campaign. A feature segment or interview can generate excitement and inspire immediate action, especially if your campaign ties into local interests or events.
• Local Online Publications & Blogs: Many local websites, blogs, and digital publications are eager to highlight community-driven efforts. Whether through sponsored articles, guest blog posts, or inclusion in event roundups, online publications offer a modern and accessible way to promote your campaign. These outlets often have strong followings, especially in niche community spaces.
• Community Newsletters: Many towns and cities have local newsletters—either printed or digital—that provide updates on happenings within the area. Being featured in a local newsletter helps your campaign stay at the forefront of the community’s mind.

How to Partner with Local Media

Getting started with local media doesn’t have to be complicated. Here’s a step-by-step guide to help you take action:

1. Make a List of Local Media Outlets - Start by compiling a list of newspapers, radio stations, TV stations, community blogs, and digital publications in your area. Include contact names and emails for reporters, editors, or producers who cover community stories, human interest pieces, or local events.
2. Write a Press Release or Media Pitch - Craft a short, clear press release or pitch explaining your campaign—what it is, who it benefits, and why it matters now. You can include a compelling headline, relevant facts, and a quote from a community leader or organizer. Include a link to your SeeMyLegacy Campaign page and your contact info.
3. Offer a Story Angle – Try to share what makes your campaign special or newsworthy. Will it improve your public spaces? Bring people together? Celebrate something meaningful? Media outlets are looking for stories that inspire or create local impact
4. Follow Up Personally - After sending your press release, follow up with a personal email or phone call. Let them know you’re available for interviews or to provide additional info. Building a relationship with reporters can lead to future opportunities as well.
5. Share the Coverage - When your story is published or aired, share it widely through your social channels, email newsletters, and even your Campaign page. Tag the media outlet to say thank you—and show that your community is paying attention!

Click Below to See How Other Communities are Using Local Media