Facebook is one of the most effective tools for promoting your SeeMyLegacy profile and Campaigns. With a strong local audience and built-in sharing tools, it’s a powerful way to keep your community informed, engaged, and inspired to take action.
How Content Is Shared on Facebook
There are multiple ways to post content on Facebook. Use a mix to keep your audience interested and engaged:
- Posts – The most common way to share updates, links, and visuals about your Campaign.
- Stories – Quick, casual updates that disappear after 24 hours—perfect for behind-the-scenes content or time-sensitive reminders.
- Facebook Groups – Share Campaigns in local community groups to reach people who are already active and interested.
- Pinned Posts – Keep your most important post (like a Campaign launch or call to action) at the top of your page for maximum visibility.
- Events: Create Facebook Events to promote in-person or virtual activities related to your campaign.
What to Promote on Facebook
Start by leveraging SeeMyLegacy’s built-in sharing tools—like your Campaign URL, QR code, and downloadable promotional flyers—to easily share your Campaigns across Facebook. These assets make it simple to create engaging, action-driven posts.
- Campaign Launch Announcements – Let your audience know when a new opportunity is live and how to participate.
- Participant Spotlights – Recognize individuals or businesses who have contributed, helping build momentum and appreciation.
- Campaign Progress Updates – Share milestones, participation numbers, or photos of work-in-progress.
- Other Content to Share: Impact stories, behind-the-scenes, and calls to action.
Visual content—like photos and videos—works especially well on Facebook and tends to get the highest engagement.
Best Practices and Tips for Engagement
These simple practices can help turn Facebook followers into active supporters:
- Post consistently - Aim for 2–3 posts per week to stay visible and keep your community informed.
- Pin important posts - Keep your most relevant Campaign or call-to-action post at the top of your page for visibility.
- Respond to comments - Acknowledge replies and engage with your audience to build trust and connection.
- Use Hashtags: Use simple hashtags like #GetInvolved or #DonateNow to make your posts more exciting.
- Mix up your content – Share a variety of Campaign updates, donor spotlights, and impact stories to keep your audience interested and connected.
- Use eye-catching visuals - Photos and short videos draw attention and help communicate your message more effectively.
- Post when your audience is active - Aim for afternoons or early evenings on weekdays when more people are likely online.
- Keep your message clear and simple - Use short, friendly language with one clear call to action per post.
- Encourage interaction - Ask questions, invite comments, and prompt your followers to share your post or tag a friend.
By regularly sharing engaging content, interacting with your audience, and using Facebook's tools, you can effectively promote your SeeMyLegacy profile and campaigns. Keep it simple, stay consistent, and encourage participation!
See What Other Communities are Sharing on Facebook
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