Instagram is a visually-driven platform perfect for showcasing your SeeMyLegacy campaigns and reaching a broad, engaged audience. With its emphasis on eye-catching photos, stories, and hashtags, it's an excellent way to keep your community informed, inspired, and ready to take action.

How Content Is Shared on Instagram

Instagram offers multiple ways to share content and connect with your audience:

• Posts – Share photos or videos with captions about your campaign, including updates, milestones, and impactful visuals.
• Stories – Quick, engaging updates that disappear after 24 hours—great for behind-the-scenes content, reminders, and time-sensitive messages.
• Reels – Short, creative videos that can go viral, perfect for showcasing your campaign's story, impact, or donor highlights.
• IGTV – Longer videos that allow you to dive deeper into your campaign, share interviews, or provide updates.
• Instagram Live – Go live to interact with your audience in real-time, host Q&A sessions, or share campaign events.
• Instagram Bio – Since Instagram doesn’t allow clickable links in posts, use your bio to share your campaign URL, QR code, or other important links.
• Hashtags – Use popular or campaign-specific hashtags to expand your reach and help new audiences discover your posts.

What to Promote on Instagram

Leverage SeeMyLegacy’s built-in sharing tools—such as your campaign URL, QR code, and downloadable promotional flyers—to make it easy to share your campaigns across Instagram. These assets help you create visually engaging posts that drive action.

• Campaign Launch Announcements – Use stunning visuals to announce the launch of a new campaign and encourage participation.
• Donor Spotlights – Recognize supporters by tagging them in posts to show appreciation and build momentum.
• Campaign Progress Updates – Share visuals of milestones or work-in-progress to keep your audience updated and invested.
• Other Content to Share: Impact stories, behind-the-scenes, and calls to action.

Since Instagram is all about visuals, high-quality photos and videos will work best to grab attention and drive engagement.

Best Practices and Tips for Engagement

These simple practices can help increase your visibility and encourage action on Instagram:

• Post regularly – Aim for consistent posts, such as 2-3 times a week, to keep your campaign top-of-mind.
• Use your bio wisely – Since you can’t add links in posts, be sure to add your campaign URL or QR code to your Instagram bio and remind followers to check it out.
• Engage with comments – Respond to comments, engage in conversations, and build relationships with your followers to create a loyal community.
• Use Hashtags – Use relevant hashtags like #GetInvolved or #DonateNow, as well as location-based or campaign-specific hashtags to reach a wider audience.
• Mix up your content – Post a variety of updates, photos, stories, and videos to keep your feed fresh and engaging.
• Leverage Stories – Share quick updates, polls, or countdowns to build excitement or share urgent reminders.
• Use high-quality visuals – Focus on sharing clear, well-lit, and compelling photos or videos to capture attention.
• Post at the right time – Research when your audience is most active (typically early mornings, lunch hours, and evenings) to maximize engagement.
• Include clear calls to action – Keep your captions concise with a direct call to action, encouraging followers to visit your bio for more information or take the next step.

By consistently posting engaging content, interacting with followers, and utilizing Instagram’s features, you can effectively promote your SeeMyLegacy profile and campaigns. Keep your content visually appealing, stay consistent, and encourage your followers to take action!

See What Other Communities are Sharing on Instagram

Check out how real communities are using Instagram to promote their SeeMyLegacy campaigns. These examples show how cities and organizations share updates, invite support, and showcase their impact—engaging their followers with striking visuals and clear, compelling messages.